Digital · Marketing · eCommerce · AI-Enabled Consulting
Mack and Fairview is a digital, marketing, and eCommerce consulting firm with two decades of C-suite experience building 0-to-1 products, scaling DTC channels, and driving digital transformation for Fortune 500 brands — now AI-enabled from the ground up. We don't just advise. We build the tools, run the sprints, and own the outcomes.
Most consultancies specialize in one lane. We sit at the intersection of digital, marketing, and commerce — because that's where the real growth opportunities live. Each engagement is informed by all three.
Digital transformation, platform strategy, technology architecture, and 0-to-1 product development. We've re-platformed Fortune 500 brands, stood up first-ever digital channels, and built products that created entirely new categories. We know what it takes to go from idea to live, at scale, with a board watching.
Brand strategy, demand generation, performance marketing, and customer acquisition built around measurable outcomes. We've led marketing for brands from startup to enterprise — and we know the difference between marketing that looks good in a deck and marketing that moves the revenue line. P&L accountable, always.
End-to-end eCommerce strategy and execution across Shopify Plus, VTEX, and TikTok Shop. From new channel launches and platform migrations to conversion optimization and full managed operations — we've built over $40M in new commerce revenue from zero and brought every engagement to a measurable ROAS.
We're not a strategy-only firm. Every number below represents a live product, a launched channel, or a transformed business — built and delivered.
We embed AI into every engagement — not as a novelty, but as operational infrastructure. Custom agents, purpose-built tools, and AI-assisted workflows that make our consulting faster, more precise, and more scalable than a traditional firm.
Mack and Fairview isn't just a consulting firm — we're a product company that consults. That means our advice is backed by live technology we've built, shipped, and are actively growing. We eat our own cooking.
While we consult, we also build. Cartwell is defining an entirely new category: AI-commerce infrastructure for the agentic web — how brands get seen, chosen, and bought when shopping moves to LLMs and autonomous agents. ShelfAnalyzer is the first live tool in that platform, available today.
AI-commerce infrastructure for the agentic web. Cartwell is defining the "AI shelf" — the new front line of discovery where shopping agents, not search results, decide which products get surfaced, recommended, and purchased. Three horizons: show up, convert, get bought.
Active — Platform in BuildA 0-to-1 AI-native product that runs brands through blind, web-grounded AI shopping simulations. Type your brand — in minutes see the shelf an AI builds for your category, who beats you, and a prioritized list of product-data gaps to close. No tags, no uploads. Live today.
Live Now — Free to TryThe next layer in the Cartwell platform — modeling the revenue impact of closing each AI-shelf gap so brands can prioritize by projected growth, not guesswork. From diagnosis to a defensible growth plan the C-suite can act on.
In BuildShelf Analyzer is a product built on the same AI-commerce principles we recommend to clients. When we advise on AI-driven discovery optimization, we're drawing on a live product we built, tested, and are selling — not a whitepaper or a conference talk.
Cartwell exists because there was no tool to solve a real, emerging problem. That same instinct — identify the gap, build the solution — is what we bring to consulting engagements. If the tool you need doesn't exist, we'll build it.
Running a live product company while operating a consultancy means our advice is grounded in current operational reality — not theory. We're navigating the same decisions, trade-offs, and platforms we recommend to you, right now.
From Fortune 500 transformations to category-creating startups — here are the four domains where we consistently deliver outcomes.
AI-native and digital products from concept to launch. We've created entirely new product categories — IDShield, Cartwell, Shelf Analyzer — and taken them from idea to paying customers. Category creation, positioning, pricing and packaging, product-market validation.
New DTC channels from zero to $20M+, Shopify Plus and VTEX strategy and execution, composable and headless commerce, omnichannel and retail media. We've done this for ADT, Conagra, H Mart, and dozens of others — we know the playbook and we execute it.
Revenue ownership, CRO, customer acquisition and retention, marketing analytics and measurement. We're comfortable in front of boards, comfortable in the data, and comfortable being held to a revenue number — not just a deliverable.
Re-platforming, organizational design, team building, and C-suite stakeholder management across CPG, retail, automotive, and financial services. We've led transformations for some of the most complex organizations in the world — and delivered measurable results, not just reports.
Our consulting is grounded in hands-on platform expertise — not high-level familiarity. We've built, migrated, and optimized on these platforms at enterprise scale.
From DTC launches to enterprise migrations, Hydrogen headless builds, checkout extensions, Shopify Flow automation, and custom app development. We established VML as a leading North American Shopify Plus partner and have delivered $40M+ in Shopify-driven commerce.
Enterprise VTEX implementation, IO development, FastStore, marketplace architecture, and multi-tenant configuration. Led H Mart's 90-store VTEX migration and helped establish VML as a leading North American VTEX systems integrator.
End-to-end TikTok Shop strategy and operations: shop setup, catalog management, affiliate program architecture, creator recruitment, and GMV Max campaign management. The fastest-growing commerce channel in the world, run properly.
Practical AI deployment across commerce, marketing, and digital operations. Custom agent development, AI-native product building (Shelf Analyzer), and AI-powered workflows that create real operational leverage — not just demos.
TikTok Shop is the fastest-growing commerce channel in the world — and most brands are leaving significant revenue on the table because they don't have the infrastructure or expertise to run it properly. We do.
A TikTok Shop built wrong costs you sales from day one. We handle account creation, catalog setup, Shopify integration, fulfillment configuration, compliance, and storefront optimization — so your first sale happens faster and your operations scale cleanly.
Running a TikTok Shop at scale is a full-time operation. We become your dedicated team — catalog management, order monitoring, customer service, live shopping coordination, promotion calendars, and weekly performance reporting.
TikTok's affiliate ecosystem is one of the most powerful creator-commerce engines ever built — and one of the most mismanaged. We run the full program: strategy, creator recruiting, onboarding, content direction, performance tracking, and top-performer deal structuring.
GMV Max is TikTok's fully automated full-funnel campaign type — designed to maximize gross merchandise value by letting TikTok's algorithm find the best combination of placement, audience, and creative at scale. In the right hands, it's the most efficient media spend on the platform.
GMV Max removes manual complexity and hands optimization to TikTok's algorithm — which has purchase-intent signals no external platform can match. When configured correctly with strong creative and a healthy catalog, it consistently outperforms manually managed campaigns. We've built the playbooks.
We don't work in black boxes or deliver surprise invoices. Every Mack and Fairview engagement runs on a structured agile framework — giving your team full visibility, predictable delivery, and the flexibility to adapt as your business evolves.
Agile prioritizes people over process, working software over documentation, client collaboration over contract negotiation, and responding to change over following a fixed plan.
At Mack and Fairview, we've adapted agile principles specifically for consulting and eCommerce — where market conditions shift, customer behavior surprises, and a two-week head start can mean millions in revenue.
Agile Values in Practice
Slide decks about deliverables. You see real, testable outputs every sprint.
Handing you a spec and asking you to wait. Your team is embedded throughout.
A rigid plan. Markets shift — we pivot without blowing the budget.
Ticket queues. A direct line to your strategist, developer, and operator.
The Sprint Cycle — How a Two-Week Engagement Iteration Works
Align on priorities, size work, lock the sprint backlog.
Deep work begins — research, analysis, development, or creative.
15-min async or live sync. Nothing surprises you mid-sprint.
Everything is tested and reviewed against acceptance criteria.
We show the work. Your feedback directly shapes the next sprint.
What worked, what didn't. Backlog reprioritized. Repeat.
Access to our project board, sprint backlog, and velocity metrics at all times. No more checking in to find out where your engagement stands — you already know.
Instead of waiting months for a final report, you get working outputs shipped every two weeks. Revenue-generating changes can go live long before the full engagement is complete.
Business priorities shift. In our model, reprioritizing the backlog takes a 30-minute conversation — not a change order, a re-scoping call, or a new SOW.
Your stakeholders aren't passive approvers — they're active participants. Sprint reviews and planning sessions keep your team embedded in every decision.
Short feedback loops catch misalignment early — before it becomes expensive. Issues that would take months to surface in a traditional engagement are caught in days.
Every sprint ends with a demo against real acceptance criteria. Progress measured in shipped work and revenue outcomes — not percentage-complete estimates.
Whether you're launching a new channel, re-platforming a complex commerce operation, building an AI-native product, or transforming how your organization works digitally — we'd like to hear about it. No deck required. Just a conversation.